We all know how quickly fashion is evolving. It has always led the way in innovation, whether in sewing machines, supply chains, or even the latest buzz about AR and VR. Fashion is stepping up in multiple ways to generate revenue and get ahead in their businesses. This has become extremely important for the fashion business because not only is it increasing competition, but it is also leaving a lot of traditional and more straightforward methods obsolete.
So, if you are upping your fashion game or are wondering how to do so using technology, make sure to use these trendy features that are changing the fashion world one step at a time.
Virtual Influencers
As the owner of a fashion brand, you must utilize this for your digital fashion house. Several brands use these computer-generated characters to look like humans and promote their brand’s USPs online. As per experts, virtual influencers are beneficial in so many ways. They are cost-effective, available 24/7, offer creative control, and provide a range of outfits you can choose from. If you are not using this excellent fashion tech feature, rethink with your marketing team again.
3D Printing
3D printing is excellent for those who want to prioritize sustainability. It is precisely what modern consumers need. The technology is so good that you can create the best and most intricate designs to minimize waste and simultaneously get the best results for your digital fashion house. Experts also believe that 3D brands are beneficial because they allow brands and designers to collaborate with architects, engineers, and technology experts to create trendy, thoughtful, and upskilled fashion pieces. Additionally, the flexibility of 3D printing offers unparalleled customization, catering to individual needs and preferences. This not only promotes creativity but also reduces the excess production seen in traditional manufacturing methods.
Live Streaming
Did you know that e-commerce sales on social media have grown exponentially in the past couple of years due to this new feature called live streamlining? This feature lets you speak directly to your customers by broadcasting events across social media. And the benefits of it are plenty. It offers you real-time engagement, is authentic, can be considered a cost-effective marketing method, and helps you create a unique story on social media. Not only that, it has high potential. It is prevalent in countries like China; it is also growing in Western countries and has the potential to create a 500 billion dollar market, as per Forbes. Live sales for clothing have revolutionized the way fashion enthusiasts discover and purchase their favorite items, bringing an exciting and interactive shopping experience right to their screens.
Virtual Fashion
Now, this could easily be considered as the next big thing. From intangible garments to creating virtual avatars and cross-reality experiences, virtual fashion is easily a haven for all fashion brands. It is also considered a more sustainable choice as it is eco-friendly, reduces waste, and gives you a digital wardrobe that will plan your style effectively without trying on the clothing in a physical manner.
Indeed, trends are constantly changing, but these few will stay. So, if you plan to upscale your business, add them to your list. And if you are looking for more fashionable advice or the right group of people to work with for your next big collab, consider House Of Fashion. Extremely popular in the world of fashion and technology, the company is a lifestyle fashion brand that functions in the physical and digital space. It specializes in redeemable fashion items, immersive art, and virtual experiences to elevate fashion experiences for your brand.
What else can you explore with this brand? Head to their main website to know more.
